Cash App ended its sponsorship of the “I’ve Had It” podcast after the hosts laughed about a post fantasizing about digging up Charlie Kirk and shooting him again.
Story Highlights
- Cash App said it does not condone violence and is no longer a sponsor of the podcast.
- A November 5 episode featured a line about “digging up Charlie Kirk and doing it again,” followed by long laughter.
- Reports say Cash App sponsored the episode where the remark was read on air.
- Cash App’s help page outlines steps and limits tied to ending sponsorships.
Cash App Confirms Sponsorship Termination
Cash App stated, “We do not condone violence of any kind, and we are no longer sponsors of this podcast.” That statement came one day after a viral clip from the November 5 episode of “I’ve Had It.” The company’s response directly linked its exit to the show’s content. The show is hosted by Jennifer Welch and Angie Sullivan. Reports indicate Cash App sponsored the specific episode drawing scrutiny, placing the brand in the middle of the firestorm.
The public record does not include a full corporate press release. The available documentation is a brief company reply carried in reporting. Even so, the wording is clear about the reason given: the brand does not accept content tied to violence. The decision reflects a standard seen across advertisers who protect brand image when there is a perceived risk in host-read programs, where ads feel like part of the show itself.
The Viral Clip And What Was Said On Air
The controversy centers on a segment where Welch read a line, “We’re digging up Charlie Kirk and doing it again,” a phrase understood as shooting Kirk again. The hosts then laughed for roughly 20–30 seconds, and Welch added, “No comment.” Coverage from multiple outlets captured the exchange and its tone. The reports do not show a direct call to action or plan for violence, but they do document the on-air laughter around a violent image.
Media roundups added further claims discussed by the hosts about who shot Kirk, including references to a “MAGA” family, though those details are not settled in official records within the cited materials. The heart of the advertiser issue, as Cash App framed it, was the show’s engagement with a statement about killing Kirk again. That specific moment became the clear trigger for the sponsorship end, according to the brand’s stated rationale.
Why Brand Safety Hits Podcasts Hard
Podcast ads are delivered in a personal voice and often feel like an endorsement from the host. That closeness can help sales, but it also raises risk when a host’s words cross lines many customers find unacceptable. Research on branded content and podcast ads highlights the risk of audience backlash to offensive content and the way listeners link a sponsor to the show’s tone. This creates pressure for quick exits when violence or cruelty shows up on the feed.
Cash App’s help page outlines how sponsorships can end and how features can be limited for sponsored partners when they do. The page does not speak to politics or specific content rules. It does show a process exists for changing or ending a sponsored relationship. In this case, Cash App’s public line was short but direct and tied to nonviolence, which is a common bright line in advertiser playbooks.
Conservative Lens: Speech, Consequences, And Standards
Many conservatives see this as a rare stand against casual talk of violence toward a right-leaning figure. The decision tracks with a simple rule: do not joke about killing people. The episode’s laughter over a gruesome idea crossed a line for many families, churchgoers, and civic groups who want civil debate, not gross shots at a political opponent’s life. It is fair to expect sponsors to back away when content makes light of bloodshed.
Jennifer Welch gets dropped by major sponsor after she laughed and joked about Charlie Kirk’s body being dug up and shot again.
Cash App has ended its sponsorship deal with the ‘I’ve Had It’ podcast saying “we do not condone violence of any kind.”
Welch was seen laughing… pic.twitter.com/TIVdMqXT0j
— Oli London (@OliLondonTV) November 7, 2026
Some readers will ask whether brands act this way consistently. The record here does not show Cash App’s actions in other cases, so no comparison is possible from the cited sources. What is clear is this: the company linked its choice to a nonviolence stance, the show featured a violent “do it again” line with extended laughter, and the sponsor walked. That chain is firm enough for consumers to judge with their wallets as they see fit.
Sources:
thegatewaypundit.com, christianpost.com, rocanews.substack.com, cash.app, yahoo.com, primetimer.com
