After the retailer drew controversy for selling transgender-friendly swimwear, conservative pundit Tomi Lahren said on Tuesday’s Fox News show Hannity that it will get the same treatment as Bud Light.
Target’s new Pride Month LGBT apparel collection drew criticism from conservatives online because it offered transgender “tuck-friendly” swimwear and rainbow-colored clothing for toddlers.
Fox News’ Sean Hannity questioned the wisdom of giant corporations “getting involved in these controversial issues” if doing so may turn off consumers. According to Lahren, there’s a thing called the Corporate Equality Index, which they live and die by.
After the beer company hired an unserious TikTok entertainer Dylan Mulvaney, who claims to be a girl, conservatives boycotted Bud Light and its owner Anheuser-Busch.
Lahren warned that Target would soon find out what happens where conservatives shop or don’t shop because they are about to get Bud Light-ed.
Anheuser-Busch has reported a 26% drop in earnings for 2023 due to the boycott, and as a result, two executives have been placed on leave.
As a result of the recent outcry, Lahren said that the Pride exhibit at the Target near her was relocated to the store’s rear.
Target’s Pride collection’s “tuck-friendly” swimwear was the primary target of the outrage it received from campaigners. On Tuesday, AP reported that while the line was aimed at youngsters, the “tuck-friendly” swimwear was “only offered in adult sizes.”
According to Fox News Digital, Target’s stock price has dropped as backlash grows over the company’s Pride merchandising plans.
According to data compiled by Dow Jones Market Data Group, shares fell by 1.6% on Thursday and have fallen by more than 12.6% since the controversy began on Wednesday. That has a market value of $9.3 billion.
The stock price has dropped for six days in a row, the longest losing run since December 2022 and the worst since the six days ending May 25, 2022, when the price dropped by 27.34%.
The S&P 500 has barely moved during the same period.